To enhance stakeholders' value by being a supplier of first choice whilst maintaining leadership position in domestic market and profitably expanding footprint in the International market.
Satisfy our customers with timely supplies of products and services at economic prices, conforming to quality standards.
Achieve sustained growth to meet the demands of our customers' and stakeholders' expectations.
Continue developing new markets, products, applications and solutions in concert with our customers and suppliers.
Employ cost-effective technology to retain our competitive edge.
Nurture and inculcate a culture based on high ethical standards to meet our obligations towards the communities we operate in.
Attract, develop and retain talent through motivation, training, performance reward and providing growth opportunities.
Care for health and safety of our employees and stakeholders and play our due role towards the environmental requirements.